How to Market your Business Plan?

You have invested a lot of time and energy into writing a business plan to get a loan or to attract an investor. What do you do when you have the money?

Do you file it? It is like investing in a boat that is parked on your driveway after the initial trip.

Instead of filing it or putting it on a shelf for dust collecting, why not make the most return on your investment? To get a clear perspective, convert your time and energy into dollars. You will think twice before filing your business plan.

Ways to Benefit from Your Investment


  • Expand the marketing department for a continuous planning document, or periodic review, or revision of marketing strategies. To update the data to a framework, the data is based on quasi-data, projections, competition surveys and analysis. This information is an easy reference when you are asked to provide background information for an oral presentation, letter writing, ad copy or other promotional activity.
  • Save as partition templates for different purposes. Some of these can be used for decision making, for analyzing proposals and new ventures, or for delivering on time-consuming ‘dream / ever’ projects.
  • Use a few quotes for HR management activities: as a new assistant orientation and training, or as a preparation for staff promotion.
  • All your hard work on financial data can form the basis for financial controls and reviews, budget-fact sheets, and trend projections. Your original documents serve as benchmarks and remind your bankers of your progress.
  • If you have a similar need to re-apply for funds, invite a partner, or provide data to a specific public, you won’t need to start from scratch. Evidence of progress before and after a breakthrough can be used as a contribution to a ‘sell-out’ offer or to a sudden and sudden purchase. Plans for expansion, consolidation, rotation or cooperative alliances can begin with your collected data.
  • Easy to detail your business plan, with its appendices, company data and reports, equipment details, floor plans, measurements, maps, contact information for legal and accounting consultants, general quarterly information, industry specifications (strengths and weaknesses) A warehouse. , Opportunities and threats) Analysis of past, present and future at the time of writing it.
  • Create internal displays in your mission statement, corporate graph, or photographs and biographical sketches of your beneficiaries and donors.
  • Don’t have a business plan in your files? Start making stock today as an investment for the day you want. When that need arises, you will be working ahead of time to devote the time and energy needed to a suitable plan.

Knowing that you are going to serve a number of useful goals in the future, you have much more incentive today to take a more comprehensive business plan.