The Secret of Small Business Success
The real secret to small business success has nothing to do with technology tools, the Internet, or anything like that. After all, it’s not even a real secret. Ever since man began to communicate. It’s the words!
Words have tremendous power. They can make you laugh hysterically or ruin a relationship or friendship. Words have more power than any other tool you have.
Effective use of words, especially in business, means skyrocketing sales, satisfied clients, happy employees, and a profitable and secure future. Yet, less than 1% of small entrepreneurs use full-power words.
The power of words can be learned and used effectively, and there is nothing on earth that can prevent you from using this power. This art of using words is called copywriting. It makes or breaks your sales and advertising material.
One of the ways that an “amateur” copywriter can beat the experience of writing for his own product or business is to fill out a sales letter or ad with his own, sincere, enthusiasm. Enthusiasm is important, as is print sales, face-to-face sales.
This is why you can’t sit down and write an “on-demand” ad. You have to have some enthusiasm for the job and the proposal you make.
As I often do, if I am going to write an ad or other sales item in the morning, I try to make up my mind that I am working that night before going to bed. Sometimes I wake up with the “big idea” I want, and at the very least I’m ready to write and choose ideas.
Don’t force “twist” a copy of the direct response when you don’t feel like it, because the result will be flat and mechanical. It may be technically correct with header footings, headers, subheadings, bullet points, offerings, etc., but it will lack spirit and enthusiasm.
There is definitely an advantage for the person who is genuinely interested in what he / she is selling. This is why a free-to-play copywriter should always download the pitch from the product’s most passionate seller. Then transfer it to paper and shape and adjust to perfection.
Over the years, my work for clients and advertising agencies has proven that the most successful work is for clients who are passionate and passionate about what they sell. So before settling on that next ad for your business, make sure you are as interested as your customers are.