Business women of the century
When first-generation women entered the workforce in the 1970s, they succeeded in imitating men. Authoritarian leadership and strict control were the hallmarks of the businessman at the time, and women were not exactly welcomed into management. Well ladies, it was yesterday, today is today!
Forget what your mother or your boss told you, because following the rules can be detrimental to your career. Today, the CEO / entrepreneur cannot tap his / her company’s full potential using the “command and control” style. The 21st century businesswoman should be able to develop an awareness-based vision of economic transformation and help her partners and staff to achieve that vision. She needs a wide range of skills to go up and stay there. Here are seven key features that are essential:
1. Sell Vision: A leader who has a fresh, independent plan for the growth and future of his company has the unique advantage of attracting and retaining top talent and investors. Vision is not any higher ideal, but a concept that can be achieved, is easy to understand and the company grows to another level.
2. Rewrite the Rules: Traditionally women have been socialized to please others, and the 21st Century leader knows that good girls rarely have great benefits. Strong managers / owners today are not only looking for change, they are creating entirely new organizations to respond to change and seek innovation.
3. Reach out with a laser focus: go where others are afraid of being trampled! Although aggressive and ambitious have long been regarded as male traits, they are also key attributes of new leaders. Today’s businesswoman has the ability to stay unseen and then excel in that insecure territory.
4. Use Hypertext in a High-Tech Age: When a number of leaders do business with email, voicemail, passwords, and PIN, a female entrepreneur can be successful because she is strong, personal, and leads by the side. Today’s businesswoman is as technically intelligent as her peers, but her skills with staff and clients are “top-notch,” giving her a critical place and separation.
5. Challenge or Opportunity? – Women are great at turning the challenge into a challenge rather than using the “cut and burn” approach. They can make bold strokes, but they also win the support of others in the organization to make any transformation a success.
6. Customer Preference Madness: In this age of information that makes it easy to shop for the best “anything,” businesses must work hard to provide what people need before their competitors. There is no substitute for spending time with clients to become experts in their business and learn their demands. The female leads are adept at it, without even doubting the client.
7. Courage by the Fire: Show me any professional woman or woman entrepreneur who can’t “stay warm” in any difficult call situation. Their decision-making skills are rooted in a high degree of confidence, because they must overcome the weather and any “corporate” storms they face.
Anyone can start their own business and it takes some mind and courage to succeed, but for a female entrepreneur, it’s even harder. Let’s face it, ladies! Like any male colleague in the corporate world, we must always be doubly intelligent and doubly confident. After all, if we can afford and raise the future, how can a successful business frighten us?